Process: I Began this process by researching Arcadia University’s branding guidelines, then conceptualizing my idea with those perimeters. I utilized the given font to create a logo that includes the string lights from the event. Once the logo was created, I wanted to illustrate a new version of mascot Archie the Knight to be featured in the work. I sketched my concept of Archie the Knight, utilized peer feedback, and later vectorized my illustration. The next step was to fulfill the needs of the events, including multiple posters, social advertisements, clothing designs, and more. All work was filtered and directed by Arcadia University Relations, including the creative director and Senior graphic designer of the institution. All work was presented to this group through organized presentations of concepts, which was utilized for feedback.