Ongoing Logo Collection
(Personal Work)
Goals: Create multiple brand identities with provided prompts by designing logos and mockups over the course of a semester’s time
Process: With each prompt, I began with appropriate research for the subject. My next step is sketching out a concept and later vectorizing that idea. If a prompt required a mockup of packaging design, I would take elements from the corresponding logo and research on the product to incorporate realistic details for the product’s design.
Prompt 1: Branding for a Matchbox
Tasked with creating and designing a matchbox brand that includes the words “deluxe matches” or “luxury cedar matches”. The package needed to include mockups of the front and back of the brand’s box. Barkin’ and Sparkin’ is a brand meant for a more mature audience, with premium quality and a style that can’t be beat.
Logo for Barkin and Sparkin Deluxe Matches Brand
Open Box Mockup
Front and Back Mockup
Prompt 2: Photography Studio
Tasked with designing a logo for a photography studio. The package must include a photograph of the designer’s choosing that adheres to the work that the studio would produce. Captured Experience is a studio that prides itself on the power of travel, and capturing that experience in the most professional way possible.
Logo for Captured Experience Photography Brand
Example of Captured Experience Photography
Prompt 3: Skincare Brand
Tasked with designing a logo and lotion product for a skincare brand. The package required a lotion bottle mockup, and a distinct brand mark logo. The brand mark needed to have an elegant feel and remain a fine line. Startiva is a brand that prides itself on simplicity. Each ingredient utilized within the products are harmless and leave your skin in a safe state of joy.
Startiva Skincare Brandmark
Full Startiva Skincare Logo
Startiva Skincare Product Design Mockup
Prompt 4: Children’s Apparel Brand
Tasked with designing a logo and T-Shirt Mockup for a children’s clothing brand. The audience is not only for infants but for parents buying the products themselves. Jackson and Co. is a brand that uses 100% cotton in its apparel, never leaving your little ones uncomfortable in their precious moments
Jackson and Co. Clothing Brand Logo
Polar Bear Illustration
T-Shirt Mockup for Jackson and Co. Clothing Brand
Prompt 5: Cereal Brand
Tasked with designing a logo and packaging mockup for an adult cereal brand. Big Cereal Inc is a brand that brings flavor and sunshine to your morning, while energizing your day
Logo For Big Cereal Inc Brand
Mockup for Cereal Packaging
Prompt 6: Messaging Application
Tasked with designing a logo for a messaging application. The package included a mockup of the application in Figma. Teek is an energetic platform that encourages people to connect from all over the world, establishing meaningful connections for all.
Logo for Teek Messaging Application
Prompt 7: Shipping Company Branding
Tasked with designing a logo for a well established shipping company. The colors utilized in this prompt must remain distinct from companies such as Fedex. ORS is a shipping company that sends products all over the world with speed and care, leaving no precious item behind.
Logo for ORS Shipping Company
Prompt 8: Freeform Letter Logo
Tasked with designing a freeform letter logo. The letter used was up to the designer’s choice and the purpose of the brand was the same. Fern is an outdoor clothing brand rivaling those such as yeti, with high quality products that will never leave you behind in tough situations
Letterform for FERN, An Outdoor Clothing Brand